We are looking for an experienced Growth Marketing Manager to join our Brand & Growth (B&G) division. You will work closely with consumer business stakeholders, the B&G team, global peers, and report to the Head of Demand Generation. In this role, you’ll create and execute marketing plans that support customer acquisition and revenue goals. This includes leading media planning and buying, running online and offline campaigns, and working with strategic partners to meet KPIs and drive growth.
Job Type: Full Time, Remote
Qualification: BA/BSc/HND
Experience: 5 years
Location: Remote
About the company
We’re a health insurance company that operates like a tech company. We use software, data science, and telemedicine to make health insurance more affordable, easier to access, and a better experience for our customers.
Key Responsibilities
- Collaborate with different teams to execute campaigns for acquiring new customers.
- Continuously optimize the customer acquisition process to increase conversions and sales.
- Analyze and evaluate the return on investment (ROI) of marketing efforts across various channels.
- Manage and track the marketing budget for the consumer business.
- Use data to improve program performance and shape future strategies.
- Ensure transparency in planning and operations for better coordination across the organization.
- Make decisions on program and campaign planning to support business goals.
- Deliver programs and campaigns on time, within budget, and measure their success.
- Monitor marketing efforts from start to finish to ensure they meet objectives.
Requirements
- At least 5 years of experience as a media planner and strategist with a solid understanding of media buying and execution.
- Extensive knowledge of various paid digital media channels like search and paid social, and familiarity with GA4.
- Recent experience in running digital campaigns, preferably in a digital agency.
- Experience with UX/UI, landing page optimization, and conversion optimization, with the ability to use content, visuals, and data to improve results.
- Experience working in a startup or fast-paced environment is a big plus.
- Proven track record of boosting sales through marketing efforts.
- Strong communication skills, with the ability to collaborate effectively across teams.
- Highly organized and able to meet deadlines.
- Hands-on approach to developing and executing integrated campaigns.
- Excellent attention to detail and a strong sense of customer needs.
- Ability to gather and interpret both qualitative and quantitative feedback.
- Creative problem-solving skills.
- Adaptable and eager to learn new techniques.
- Fluency in English is essential. Knowledge of Arabic or French is a plus.
How to Apply
Click here to apply
Creating Compelling CV
To create a compelling CV for the Growth Marketing Strategist role, start by crafting a professional summary that highlights your experience in digital marketing, media planning, and campaign execution. Emphasize your ability to drive customer acquisition and revenue growth through data-driven strategies. In your work experience section, focus on specific achievements that showcase your impact, such as increasing conversion rates or optimizing marketing investments. Throughout the CV, integrate key skills mentioned in the job description, and ensure your education and certifications support your expertise in growth marketing. Keep the content focused, results-oriented, and tailored to the role.