- Job Type: Full Time
- Qualification: BA/BSc/HND
- Experience: 7 – 10 years
- Location: Remote
Responsibilities
Testing & Optimization:
- Design and implement rigorous A/B and multivariate testing programs to continually improve campaign performance.
- Design and execute comprehensive testing programs to continuously improve ad performance, including split testing different ad variables and experimenting with new strategies.
- Analyze test results and apply data-driven insights to refine targeting, creatives, and ad formats.
Performance Reporting & Analysis
- Develop, implement, and enforce standardized naming conventions for campaigns, ad sets, and creatives to ensure consistency and ease of reporting.
- Develop and present comprehensive performance reports, highlighting key metrics, trends, and areas for improvement.
- Generate detailed performance reports, providing insights into the effectiveness of campaigns. Use data to inform future testing strategies and optimization efforts.
Creative Testing & Optimization
- Partner closely with the creative team to develop compelling ad creatives, including images, copy, and layouts that resonate with target audiences and align with campaign objectives.
- Design and execute creative testing programs to identify top-performing ad variations, including different image formats, copy approaches, and video content.
- Analyze the performance of creative assets, providing actionable feedback to refine and optimize future ad creatives.
Client Relationship Management
- Partner with client success to enhance client satisfaction, visibility, and support processes designed to expand budgets.
- Serve as the marketing point-of-contact, offering updates via email and joining calls to answer questions.
- Manage new campaign launches and offer participation processes to ensure successful execution.
- Guide providers through marketing requests or issues, escalating to functional leaders when needed.
Qualifications
- Undergraduate degree in Marketing, Advertising, or a related field.
- 7-10 years of experience in digital marketing, preferably within an agency setting.
- At least 3 years of experience with using Meta Ads for lead generation, and being solely responsible for improving performance.
- Demonstrable ability to communicate, present, and influence key stakeholders.
- Proven ability to handle multiple account management projects simultaneously while maintaining keen attention to detail.
- Strong negotiation, listening, and presentation skills.
- Excellent verbal and written communication abilities.
- Project management or sales experience is a plus.
- Approachable personality with a client-focused mindset.
- Bonus: Experience in the aesthetics industry, including medspas, plastic surgery, or beauty sectors.
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